You’d think that Gen Z would be heavily inclined to jump on the online booze-buying bandwagon. Think again. According to a recent report by alcohol e-commerce platform Drizly, Gen Z is more likely than Millennials, Gen X and even Boomers to buy alcohol from liquor stores than online.
But while this may ring true now, alcohol e-commerce is still growing at a rate of 40%, so consumers will continue to transition toward purchasing alcohol online, just like we’re seeing the growth in online food and grocery businesses.
Read more of the Drizly report highlights here.