Inside the Industry
Inside the Industry
In the not-too-distant past, “blend” was synonymous with “bleh.” Blended whiskeys were cheap and second-rate, often mixed with poor-quality stock. If you wanted the best tasting whiskey, it had to be straight and aged, with the age listed proudly on the bottle.
Oh, how the perception of “blend” has changed. Today, “blended” is no longer a dirty word in the whiskey world. Today’s consumers, especially millennials, care more about a whiskey’s taste and story than its age.
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Inside the Industry
As a distiller, there’s nothing better than having a high demand for your product. That’s the goal, right? But what if there’s too much demand? This is something many whiskey producers are running into. Their aged whiskeys become so popular they run out of supply. And they can’t just whip up a new batch of an aged whiskey.
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Inside the Industry
You’ve spent countless hours crafting your spirit to obtain the perfect flavor profile. It’s been a labor of love, but now you’ve got to get down to business and actually sell it. So how exactly do you get your spirit on the shelf at retailers?
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Inside the Industry
In the past, ready-to-drink (RTD) cocktails had a bit of a bad reputation. They were malt-based, sugary sweet and about as artificial as you could get. But that’s not the case today. Brewers and distillers, including craft companies, have been coming out with higher quality cocktails in a can.
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Inside the Industry
As we hit the fourth quarter of 2019, you’re bound to start seeing lists of trends for next year. Of course, we had to make our own contribution to the cocktail of predictions. Craft distillers still have a lot to look forward to, in our opinion, but there are challenges on the horizon as well. Keep reading to see our list of the top 5 upcoming alcohol industry trends.
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Inside the Industry
With the renewed interest in craft whiskey in the United States, more and more whiskey connoisseurs are being introduced to lesser-known niche spirits. In total, there are 41 categories of whiskey recognized by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), the agency that regulates and collects taxes on imported and domestic alcohol. These categories are defined by a multitude of requirements including aging, barreling, blending and country of origin.
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Inside the Industry
Bye-bye 12-pack. Today’s influential millennial consumers prefer hard liquor, straight or in a cocktail, over beer or wine.1 Not just any liquor, though. Millennials want premium and super-premium spirits.
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