Plant-based “meat” alternatives have gone mainstream. Just look in the supermarket or check the menu at your favorite fast-food restaurant. Research from nutrition company Kerry (November 2021) found that 61% of consumers consider plants a preferred source of protein, over animal-based, according to The Beet, an online source devoted to plant-based information.
The so-called “keto” diet trend has become widely popular as a weight-loss approach. High in fat, with adequate levels of protein and low levels of carbohydrates, the keto diet forces the body to burn fats rather than carbohydrates, a state called “ketosis.” Doctors initially created this diet to prevent seizures in children with epilepsy, and it may be used by people with metabolic disorders including diabetes.
A gut feeling. Gut response. It takes guts. Idioms referring to the gut have been commonplace for years, acknowledging a connection between the gut and the brain. Current understanding of the gut’s role in achieving overall health and wellbeing is evolving, with the term “gut microbiome” used and recognized routinely around the world.
Foodie or not, you’re probably hearing a lot about mushrooms. People are looking to mushrooms to support a healthy diet, calm down, even improve their skin, as claims about the benefits of mushrooms explode across consumer and social media.
Beef. It’s still what’s for dinner in many U.S. households, but increasingly supplemented with alternative protein sources. Environmental concerns – about greenhouse gas emissions and the resources required to sustain animal agriculture -- are fueling consumer and scientific interest in harnessing new sources of protein.
Four people walk into a grocery store to buy soup. One looks for a soup they’ve never tried before. One person grabs the same soup they always get. The third person scours the section for the best soup deal possible. Finally, the fourth person picks the soup that’s the easiest to prepare. All four went into the store looking for one thing, but all of them ended up purchasing a different brand.
If you look at human diets throughout history, you’ll find one constant: change. Especially when it comes to meat consumption.
The world produces over 400% more meat than it did 50 years ago, but the kind of meat has changed as people’s demands have almost flipped. In 1961, poultry accounted for only 12% of global meat production. Today, it makes up nearly 35% and is the fastest growing meat segment in the world.
For centuries, pasta has been a fixture on tables around the world. But annual sales of the popular staple have become stagnant. As consumers become more health and weight conscious, they’re cutting back on carbohydrates, pushing pasta makers to find new ways to make their dough.