Distilling Blog
Masters of Spirits
Just 15 years ago, there were fewer than 100 craft distillers in America. Today, there are almost 2,000, creating a global industry valued at more than $7 billion, and growing faster than you can say fermentation. If starting a distillery is your dream, now would be a great time to make it a reality.
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Masters of Spirits
Nowadays, people don’t just want a drink, they want a drinking experience. Whether it’s an extraordinary distillery tour or watching a mixologist’s unique bag of tricks, the most memorable pours are ones that immerse their audience in the moment.
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Inside the Industry
In the not-too-distant past, “blend” was synonymous with “bleh.” Blended whiskeys were cheap and second-rate, often mixed with poor-quality stock. If you wanted the best tasting whiskey, it had to be straight and aged, with the age listed proudly on the bottle.
Oh, how the perception of “blend” has changed. Today, “blended” is no longer a dirty word in the whiskey world. Today’s consumers, especially millennials, care more about a whiskey’s taste and story than its age.
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Then & Now
What comes to mind when you think of a stereotypical whiskey ad? It probably includes a middle-aged man holding a lowball glass of his favorite pour, with a headline about standing out or being American or having great taste. Those approaches have worked just fine in the past, so it’s no wonder that whiskey and other dark spirits are consumed almost twice as much by men than women. And that distinguished gentleman in the whiskey ad…he’s about the right age too, as brown spirits are mostly consumed by his demographic.
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Inside the Industry
As a distiller, there’s nothing better than having a high demand for your product. That’s the goal, right? But what if there’s too much demand? This is something many whiskey producers are running into. Their aged whiskeys become so popular they run out of supply. And they can’t just whip up a new batch of an aged whiskey.
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Inside the Industry
You’ve spent countless hours crafting your spirit to obtain the perfect flavor profile. It’s been a labor of love, but now you’ve got to get down to business and actually sell it. So how exactly do you get your spirit on the shelf at retailers?
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